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SANTA ROSA’S FAVORITE ORTHODONTIST

GET YOUR WOW! SMILE TODAY

Braces can help you get a smile that WOWS!

$850 off braces Offer Valid Sept. 7 - Oct. 21, 2025

Schedule your FREE exam in Santa Rosa AND start treatment on the SAME day!

  • $0 down
  • Quality you can TRUST
  • Flexible monthly payments available
  • No dentist referral needed

Fill out this simple form and you’ll hear from a member of our WOW! Smiles™ team as soon as possible to schedule your free exam.

  • If you are a current or former patient, please contact our office directly at (707) 576-1240.

5-STAR CARE

Here’s what our WOW!
Patients Say About Us:

Meet

Isic

“It's really nice to be not insecure when I smile. It boosts my confidence!”

Meet Isic

WOW, the client service at WOW smiles is beyond amazing! Every appointment went as scheduled, we were communicated with and my son now has a bright beautiful smile. Thank you WOW Team!

Jamie K.

I've wanted braces since I was a teen. Financially I could never afford it. I tried many times. Wow smiles offer financing available and affordable to everyone. I wish I knew about them sooner!

Richard W.

Wow! Smiles staff is simply great! My children were treated very nicely and are very happy with the whole procedure. You guys made everything easy, start to finish.

Aleja V.

Hardest working staff, everyone is polite and professional. Nice and knowledgeable orthodontist too! Get braces here. You won't regret it. Pros!

Angela B.

WHY CHOOSE Group 17 SMILES?

BECAUSE WE REMOVE THE BARRIERS

Choosing an orthodontist is a big decision and it’s important to pick one that WOWS you. “WOW” sums up everything we do - from our state-of-the-art orthodontic technology, to the experience you’ll enjoy, and the WOW! Smile you’ll see in the mirror! We want you to feel WOWED from the minute you walk in the door!

As a patient of WOW! Smiles™, you can rest assured that we have your very best interest at heart. We believe in making the process of getting the smile you want & deserve easy and fun. Here are just a few things that make us different.

Advanced Technology

Revolutionary Pitts21 Self-ligating braces were designed with you in mind!

They offer:

  • GREATER Comfort
  • FASTER Results
  • A More aesthetically pleasing smile

Payment Flexibility

Finances shouldn’t be an obstacle to a WOW! Smile, so we offer flexible payment options!

  • 0% interest financing available
  • No large down payment required
  • Payments to fit your Family’s budget
  • Almost all PPO Insurance plans accepted

Save Time

That means you’ll miss less school and work!

  • Start braces at your initial exam
  • Faster Treatment Times
  • Fewer total visits

We only suggest treatment if necessary and at the most opportune time to achieve the best results!

ALL ABOUT WOW SMILES COPY GRAPHIC

MEET THE SANTA ROSA TEAM

At WOW Smiles!, we’re all about good vibes, great smiles, and getting to know you.

Our bilingual team is not just super skilled - they’re also fun, friendly, and love making your visits the best part of your day. From day one, you’ll walk out with a game plan, feel totally in the loop, and know exactly how we’ll help you rock that WOW! smile!

SANTA ROSA WOW SMILES STAFF_TEAM
PITTSBURG WOW SMILES OFFICE

YOU’LL LOVE OUR OFFICE!

Our office is state-of-the-art, clean, fun, bright and warm! You’ll be saying WOW! from the minute you walk through the door!

From the friendly staff, to the comfy chairs and fun colors, we want to WOW! you and make the experience of new braces as fun and easy as possible.

Address
WOW! Smiles™ - Santa Rosa
1791 Marlow Rd., Suite #9
Santa Rosa, CA 95401

Phone Number
(707) 576-1240

MEET YOUR ORTHODONTISTS

Dr. Sierra Burick

Dr. Sierra Burick is passionate about helping patients feel confident in their smiles because she knows firsthand how impactful orthodontic care can be. While going through two phases of braces as a teen, she enjoyed the process to enhance her smile and also found her dream career. She believes in working as a team with her patients to create healthy, beautiful smiles while focusing on comfort, trust, and making the process fun and rewarding from start to finish.

Dr. Burick obtained her undergraduate degree in Health and Exercise Science from Wake Forest University and then attended dental school at the University of North Carolina at Chapel Hill. She earned her Master of Science and completed her orthodontic training at the University of Louisville while serving as chief resident.

Now excited to call the West Coast home, Dr. Burick is enjoying all that Northern California has to offer. Outside of the office, you’ll likely find her exploring the local food scene, spending time outdoors, diving into a good book, or watching sports to cheer on all of her ACC schools, the Atlanta Braves, and now the San Francisco Giants!

 

SANTA ROSA ORTHODONTIST_DR. RAEL BERNSTEIN

Dr. Rael Bernstein

Dr. Bernstein was born and raised in South Africa and attended the prestigious Wits Dental School, where he finished at the top of his class. He then completed his orthodontic specialty residency at the State University of New York at Buffalo.

After his residency, he accepted a university fellowship position, where he became a clinical assistant professor in the orthodontic department.

He yearned for a climate similar to South Africa and decided to relocate to Southern California, where he met his wife, Debbie, also a dental specialist.

He opened his first orthodontic practice shortly after.

Dr. Bernstein is committed to excellence in orthodontics. He has lectured nationally on self-ligation and early interception treatment to other orthodontists and dentists. He strives to provide the latest and greatest to all of his patients in a friendly, upbeat atmosphere.

In his spare time, Dr. Bernstein enjoys racing go-karts, working out, snowboarding in winter, and devoting himself to his wife and two daughters.

WHY IS ORTHODONTIC TREATMENT IMPORTANT?

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WHY CHOOSE AN ORTHODONTIC SPECIALIST?

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WHAT TO EXPECT AT YOUR FREE ORTHODONTIC EXAM

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Insurance & Finances

 

WOW! Smiles was founded on the idea that everyone deserves a beautiful, confident smile. That means that finances shouldn’t be an obstacle to reaching that smile or enjoying great orthodontic care. The total cost of braces varies depending on treatment complexity and type. Many patients are pleasantly surprised to learn that here at WOW! Smiles we are able to make Orthodontic Treatment and getting braces more affordable than they expected.

Get a wide range of financing options for braces, including:insurance and finances for braces

  • 0% interest financing
  • No large down payment required
  • Flexible monthly payments to fit your family’s budget
  • Most PPO insurance plans accepted
  • A Referral Program to skip a Payment when you refer your friends

 

HOW MUCH DO BRACES COST?

The cost of treatment will vary depending on treatment complexity and type but most braces are in the $6000 range for standard treatment.  Our Treatment Coordinator will work with you to find an option that best suits you and will help guide you through each step of the orthodontic treatment process.

For your convenience, we accept Visa, MasterCard, American Express, and Discover. We also offer an online account management service to easily make payments and keep track of your appointments.

 

ORTHODONTIC INSURANCE

Our office makes every effort to make orthodontic treatment affordable and accessible, which means working with your insurance plan to maximize coverage. We accept most PPO Insurance Plans and will file claims on your behalf.

Please make sure you provide us will all your insurance information prior to your first visit, so we can verify how much your plan will cover.

If you have any questions, please ask us. Our financial team stays up-to-date on insurance policy changes and can answer any questions you may have.

outstanding orthodontics FOR ALL AGES

BRACES FOR KIDS

Early evaluations = fewer problems later.

The American Association of Orthodontists (AAO) recommends that all children between the ages of 7 and 8 have an initial orthodontic screening. Early assessment helps identify and correct potential issues while kids jaws are still developing and adult teeth are coming in. An Orthodontist is looking for different things than your pediatric dentist. As permanent teeth come in, bite or jaw issues often get worse—not better. You should check in with an Orthodontist around the time the Tooth Fairy is visiting on a regular basis!

BRACES FOR KIDS

With our WOW! Growth Guidance Program, we monitor your child’s smile as they grow—offering early guidance if treatment is needed - all at no cost to you!

Benefits of early care:

  • Monitor space as larger teeth come in
  • Track jaw and bite development
  • Prevent future alignment issues
  • Support for parents every step of the way
  • Improved self-esteem at an earlier age
  • X-Rays of whole mouth - sometimes, at this age, issues aren’t visible

Most children won’t need early treatment but it’s important to catch things early if they do!

That’s why we make these early-care checks FREE to ensure your child’s smile grows as beautifully as they do!

BRACES & INVISALIGN FOR TEENS

Smiles that fit their style.

Ages 11–15 are the most common time to start braces. Whether your teen wants to go bold or stay low-key, we’ve got options. Traditional braces?...They’re SO last century!BRACES AND INVISALIGN FOR TEENS

The most POPULAR choice for teens are Pitts21 self-ligating braces.

They offer:

  • Faster Treatment
  • Fewer visits
  • More comfortable than traditional braces
  • The option to add fun band COLORS to customize your look for more style, if you want

Other Options:

  • Invisalign Teen® – clear, comfortable, removable
  • Clear21 – Clear Braces with self-litigating features available at WOW! Smiles

We know your schedule is jam-packed so we focus on fewer appointments and faster results. WOW! Smiles makes orthodontics easy—for both teens and parents.

BRACES & INVISALIGN FOR ADULTS

BRACES AND INVISALIGN FOR ADULTS

It’s never too late to love your smile.

More adults than ever are choosing orthodontic treatment—and we make it comfortable and convenient.

Adult options include:

  • Pitts21 self-ligating braces for faster, gentler movement
  • Invisalign® clear aligners
  • Clear21 for a more discreet look
  • No unnecessary treatment. No uncomfortable systems. Just flexible options, short visits, and smiles that WOW!

Am I too old for orthodontic treatment?

Never!  Age is no barrier to orthodontic treatment. You deserve to have a beautiful, confident smile at ANY age!

Healthy teeth can be straightened no matter your age.  Options like clear aligners and ceramic braces make adult treatment discreet and effective, but modern braces are so cool that many patients opt for our Pitts21 brackets! Treatment times are now faster and adults see improved oral health benefits.

Schedule your free consultation with WOW! Smiles™ to learn more about your options for braces. Start your WOW! Smiles™ Journey Today! We look forward to talking to you and helping you get the smile you deserve with new braces!

REQUEST YOUR FREE CONSULTATION TODAY!

Schedule your free consultation exam. Just fill out this quick form and our team will call you to find a time that works for you!

  • If you are a current or former patient, please contact our office directly at (707) 576-1240.

PROUDLY SERVING SANTA ROSA & THE SURROUNDING SONOMA COUNTY!

Come Visit our Office in Santa Rosa! We are proud to serve patients throughout Sonoma County, including the communities of Roseland, Fulton, Larkfield Wikiup, West Santa Rosa, Windsor, Sebastopol, Rohnert Park, Cotati, Petaluma, Guerneville, Graton, Forestville and beyond.